Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of conversation space right now, it’s easy to forget that senior citizens make up a considerable portion of consumers. In fact, less than 5% of advertising is geared towards seniors!
Baby boomers hold an enormous amount of wealth, and many of them are active, independent, and ready to spend. So why do companies often focus all their marketing on younger customers? Marketers tend to assume that getting the 35-and-under set hooked on their products will make them a customer for life, but there’s no guarantee as interests and tastes change as people age. Seniors, however, are more likely to find brands they love and stick with them, making it well worth your time to market to them.
The over-60 set of consumers are already bombarded daily with ads promoting senior living communities, retirement plans and enhancements, and health items, but what they’re really interested in are comfort and convenience items. Here are four of our favorite promotional products that appeal to senior citizens:
These soft and comfortable crewneck sweatshirts are a great way to promote your business or organization with an item they’ll actually use! These pullovers can go from a morning walk around the neighborhood to lunch with the grandkids, trips to the office or the store, and more – all without sacrificing comfort or style.
Convenient Phone Cases
Keeping up with all their belongings can be challenging for the busy senior on the go. And just between you and me, I misplace my phone all the time! With these convenient silicone phone wallets, they can keep their cards, cash, and phone all easily at hand. It’s even attached to a neck strap so they can wear it as they go about their days.
Gardening is a popular hobby for retirees, and it’s not hard to see why! There are few things more rewarding than watching something you planted in the earth grow. With a garden supply kit printed with your business’s information, they’ll be able to enjoy their hobby to the fullest while you increase your brand recognition.
Having trouble picking an item that will appeal to seniors from all walks of life? No worries. You can’t go wrong with a cozy blanket! Embroidered with your logo, these blankets make a welcome addition to homes of all ages and backgrounds.
Want to see more items that the seniors in your life will love? Contact us today to learn more!